Toolkit

This toolkit brings together resources and campaigns developed by the Lifesaving Society to support organizations in their recruitment efforts and in promoting employment opportunities and careers in the aquatic field.

Posters, social media visuals, promotional content and ready-to-use campaigns help promote job opportunities, reach the next generation of aquatic professionals and showcase aquatic careers to a variety of audiences.

Being a Lifeguard Changes Lives

Recruitment Toolkit
To help increase the number of assistant lifeguards, lifeguards, and instructors in aquatic facilities, the Lifesaving Society provides aquatic facility and organization managers with a ready-to-use promotional toolkit.

The toolkit includes a variety of visuals and messages that can be used to promote training, recruit new candidates, and maintain the interest of those already progressing through their training pathway. Organizations are encouraged to download the tools and share them through their various communication channels.

This campaign aims to:
  Encourage registration in lifesaving courses;
  Support the recruitment and retention of future lifeguards and instructors;
  Promote careers in the aquatic sector.

User Guide
Before using the campaign materials, consult the User Guide. It provides recommendations for using the visuals, suggested social media posts, and the campaign colour palette.