Lifeguard for Life
Only 62% of lifeguards and instructors believe that their profession is valued by society. Yet every day, lifeguards face new challenges, save lives, and help prevent accidents. From moments of intense pressure to the satisfaction of making a difference, discover the stories of four lifeguards that highlight the complexity of their role and the meaningful impact they have on people's lives.*
Source: Survey conducted among 328 lifeguards and instructors, Léger, 2024.
Lifeguards Are Essential
Through their vigilance, skills and ability to respond in an emergency, lifeguards help make aquatic environments safer every day.
Lifeguards Undergo Rigorous Training
Their training prepares them to prevent incidents, recognize risks and respond effectively in emergency situations.
Lifeguards Save Lives
Thanks to them, many tragedies are prevented every year.
Lifeguards Are Human
They are driven by empathy, human connection and a desire to help others.
Thank you to the Government of Quebec for its financial support in the implementation of this awareness and recognition campaign.