Prevention Campaigns

Raising Awareness to Prevent Drowning

Fulfilling our mission begins with raising public awareness about the importance of drowning prevention and the prevention of water-related injuries. Thanks to the valued collaboration of lg2 and numerous partners, we develop awareness campaigns, media initiatives, and impactful communication tools that help influence behaviours and promote aquatic safety.

On Your Screens

Our advertising campaigns are designed to educate and raise awareness among Quebecers about the risks associated with aquatic activities. Through accessible, impactful, and engaging messages, they highlight simple and effective actions that help people enjoy the water safely while fostering a lasting culture of prevention.